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REI

Bicycle Shop · Madison, WI
#25 of 40 shops in Madison
★★★★½4.5(663 Google reviews)

REI is a bicycle shop located at 7483 W Towne Way, Madison, WI 53719, rated 4.5 stars from 663 Google reviews. Open Mon–Fri 10 AM–9 PM. Phone: (608) 833-6680.

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Address
7483 W Towne Way, Madison, WI 53719
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Hours

Monday10 AM – 9 PM
Tuesday  (Today)10 AM – 9 PM
Wednesday10 AM – 9 PM
Thursday10 AM – 9 PM
Friday10 AM – 9 PM
Saturday9 AM – 8 PM
Sunday10 AM – 6 PM

Location

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About REI

REI is a bicycle shop in Madison, Wisconsin, serving Dane County. The shop holds a 4.5-star rating from 663 Google reviews.

Whether you're shopping for a new eBike, need a tune-up, or want expert advice on accessories and upgrades, a local bike shop gives you hands-on guidance and test-ride access you don't get buying online. Call (608) 833-6680 to ask about current stock, brands, and available services.

The shop is open Mon–Fri 10 AM–9 PM. Browse all bike shops in Madison or explore things to do on an eBike in Dane County.

Photos

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Frequently Asked Questions

+What are the hours for REI?

REI is open Mon–Fri 10 AM–9 PM. Call (608) 833-6680 to confirm holiday hours or schedule a visit.

+Is REI open on Sundays?

REI is open Sunday 10 AM–6 PM. Call (608) 833-6680 to confirm during holidays.

+Where is REI located?

REI is located at 7483 W Towne Way, Madison, WI 53719, in Dane County, Wisconsin. Call (608) 833-6680 for parking tips or directions.

+Does REI sell electric bikes?

REI is an eBike-carrying shop in Madison. Call (608) 833-6680 to ask about current inventory, brands stocked, and pricing.

+How much does an electric bike cost at REI?

Entry-level eBikes typically start around $800–$1,500. Mid-range commuter and trail models run $1,500–$4,000, and premium brands can exceed $5,000. Call (608) 833-6680 to ask what REI currently has in stock at different price points.

+Does REI do bike repairs?

Contact REI at (608) 833-6680 to ask about repair and service options.

+How much does a bike tune-up cost at REI?

A standard bike tune-up typically runs $60–$120 at most shops, while a major overhaul with parts can range from $150–$350. Call REI at (608) 833-6680 to ask about current pricing and what's included.

+Does REI work on all bike brands?

Most independent bike shops service all major brands. Call (608) 833-6680 to confirm REI can work on your specific make and model, especially for eBike motor and battery service.

Nearby
All Madison shops → Dane County → Things to do 🗺️