Machinery Row Bicycles
Bike sales, fitting, service, rentals · Madison, WI
Machinery Row Bicycles is a locally owned bike shop at 601 Williamson St. in Madison, Wisconsin. The site says it has been Madison's local bike shop since 2002 and is located at the end of the historic Machinery Row building, along the Capitol City Bike Path. The shop is open seven days a week.
Hours
| Monday | 10 AM – 6 PM |
| Tuesday | 10 AM – 6 PM |
| Wednesday | 10 AM – 6 PM |
| Thursday | 10 AM – 6 PM |
| Friday | 10 AM – 6 PM |
| Saturday | 10 AM – 6 PM |
| Sunday | 10 AM – 5 PM |
Hours from the shop's website, which matches Google's listing, checked September 2026.
Location
Photos
Bikes and rentals
The shop says it carries a large inventory of hybrid, mountain, commuter, triathlon, road, gravel, touring and electric bikes from brands such as Trek, Giant, Liv, Felt, Moots and Tern. It offers free home shipping on orders of $150 or more, with some weight restrictions.
Rentals can be reserved online at least 24 hours in advance. Listed daily rates include $50 for a Trek Verve 2 hybrid, $40 for a kid's 24 inch bike, $75 for a hardtail mountain bike and $100 for road, fat, gravel, full suspension and electric bikes.
Tune-ups and bike fitting
Machinery Row welcomes service walk-ins, and says it provides a free written estimate. Prices are labor only, and all service packages include a 90 day service warranty. The Bicycle Check-up is $150, the Full Tune is $275 and the Tune Up Overhaul is $500. The check-up covers wheel truing, hub, bottom bracket, headset, brake and derailleur adjustment, and lubrication of the drivetrain.
Bike fitting is offered by reservation. A Basic Fitting is one hour and $150, adjusting saddle height, fore and aft position, tilt, handlebars, levers and stem using parts already on the bike. A Pro Fitting is two hours and $300. Fitting prices do not include parts.
Visiting the shop
Machinery Row Bicycles is at 601 Williamson St., Madison, WI 53703, phone 608-442-5974. The shop's location page notes that nearby John Nolen Dr. construction affects access to its parking lot. It is open Monday to Saturday from 10 AM to 6 PM and Sunday from 10 AM to 5 PM. It has a 4.8 Google rating from 836 reviews.
Compare other bike shops in Madison or plan a ride with the Dane County eBike guide.
Frequently Asked Questions
+How much does a tune-up cost at Machinery Row Bicycles?
The Bicycle Check-up is $150, the Full Tune is $275 and the Tune Up Overhaul is $500. Parts are not included.
+How much does a bike fitting cost?
A one-hour Basic Fitting is $150 and a two-hour Pro Fitting is $300.
+Does the shop rent bikes?
Yes. Rentals can be reserved online at least 24 hours in advance.
+Is there a warranty on service?
The shop says all service packages include a 90 day service warranty.
+What are the shop's hours?
Monday to Saturday 10 AM to 6 PM and Sunday 10 AM to 5 PM.