Senoia Bicycle Inc.
Specialized bike shop, repair and fitting · Main Street, Senoia, GA
A full-service bike shop on Main Street in downtown Senoia, opened in 2012 as Senoia Cycle Works and owned by Carter and Taylor Schmeck since 2017. It is the only authorized Specialized dealer within a 40-mile radius, selling road, mountain, fitness, kids and electric bikes, with certified mechanics, a Body Geometry fit specialist and weekly group rides.
Hours
| Monday | Closed |
| Tuesday | 10 AM – 6 PM |
| Wednesday | 10 AM – 6 PM |
| Thursday | 10 AM – 6 PM |
| Friday | 10 AM – 6 PM |
| Saturday | 10 AM – 5 PM |
| Sunday | Closed |
Hours from the shop's website, checked September 2026.
Location
Photos
From Senoia Cycle Works to Senoia Bicycle
Senoia Cycle Works opened on December 1, 2012, at 66 Main Street, started by restaurateurs Frank and Wendy MaGuire and bike mechanic Ty Ridgway along with partners Chris Eckhardt and Deborah Tyler. In April 2017 it was bought by Carter and Taylor Schmeck, Northern California transplants who live in Senoia. Carter has a 35-year history in competitive cycling and 15 years in bike retail.
Today the shop runs out of a historic building on Main Street in a town known both as a cycling destination and as a filming location for The Walking Dead. It is the only authorized Specialized dealer in a 40-mile radius and carries high-end road and mountain bikes, fitness and kids bikes, trikes and electric bikes, plus accessories, apparel and parts.
Service and fitting
Every service starts with a free estimate from the certified mechanics. The Basic Tune-Up is $100, the Performance Tune-Up is $140 with bearing adjustment and wheel truing, the Pro Tune Up is $180 with an ultrasonic drivetrain clean, and the Comprehensive Overhaul is $300 with new cables and housing. A la carte work includes a hydraulic brake bleed at $25 per brake, a Di2 firmware update at $20 and packing a bike for shipping at $80.
A certified Body Geometry fit specialist handles bike fits. Contact the shop at 770-599-0308 to book an appointment.
Weekly group rides
The TNR road ride leaves the shop every Tuesday at 6 PM in four ability groups, and riders need a helmet, lights and a road bike. The Thursday Night Gravel Ride covers 30 to 40 miles, with groups from 13 to 20 mph, departing Haralson Pavilion at 171 Magnolia Street at 6:30 PM. The Saturday morning road ride starts behind the shop at 9 AM with 25 or 35 mile options. The shop has a 4.9 rating from 185 Google reviews.
Compare other bike shops in Senoia or plan a ride with the Coweta County eBike guide.
Frequently Asked Questions
+Is Senoia Bicycle a Specialized dealer?
Yes. It is the only authorized Specialized dealer within a 40-mile radius of Senoia.
+How much is a tune-up at Senoia Bicycle?
The Basic Tune-Up is $100, the Performance Tune-Up is $140, the Pro Tune Up is $180 and the Comprehensive Overhaul is $300.
+When are the group rides?
Tuesday at 6 PM for the TNR road ride, Thursday evening for the gravel ride and Saturday at 9 AM for the morning road ride.
+Does the shop do bike fits?
Yes. Senoia Bicycle has a certified Body Geometry fit specialist. Call 770-599-0308 to schedule.
+Is Senoia Bicycle open on Monday?
No. It is closed Sunday and Monday, open Tuesday to Friday from 10 AM to 6 PM and Saturday from 10 AM to 5 PM.