James Bros Bikes
Bike shop, repair and Retul fitting · South College Street, Auburn, AL
The Auburn store of James Bros Bikes at 1100 South College Street, with a sister store in Opelika. It sells road, mountain, gravel, electric and kids bikes from Specialized, X-LAB, Scott and Marin, services all brands, offers Retul bike fitting and shares favorite local routes such as Chewacla State Park.
Hours
| Monday | 10 AM – 3 PM |
| Tuesday | 10 AM – 6 PM |
| Wednesday | 10 AM – 6 PM |
| Thursday | 10 AM – 6 PM |
| Friday | 10 AM – 6 PM |
| Saturday | 11 AM – 3 PM |
| Sunday | Closed |
Hours from the Auburn store page on the shop's website, checked September 2026.
Location
Photos
If we sell it, we use it
James Bros Bikes says its selection is intentional: if the shop sells it, the staff uses it. It serves road, mountain, gravel, commuter and casual riders, and keeps a deep inventory so it has the right bike, part or answer when you need it. If you find the same product in stock locally for less within 30 days, the shop credits the difference.
Bikes on the floor include Specialized models such as the Rockhopper, Epic, Crux and Diverge E5, X-LAB road and gravel bikes, Scott gravel bikes, Marin and Fuji kids bikes, along with electric bikes. Financing is available. Call (334) 821-0555 for stock.
Service on all brands
The shop services all bikes, not just the brands it sells, and has several accredited mechanics. Bring your bike to either store for a free estimate. The Level 1 Tune-Up is $75 and covers derailleur and brake tuning, cable oiling and tire inflation. Level 2 is $95 and adds hanger alignment, a frame and component inspection and spoke adjustment. Level 3 is $155 and adds a bike wash, drivetrain cleaning, brake bleed or tune, headset and bottom bracket adjustment and a wheel true.
Retul fitting and where to ride
Retul fits use Vantage 3D motion capture. The fitter starts with a physical assessment of your limits, injuries and goals, tracks LED markers on eight points of your body while you pedal, adjusts the bike from that data and records the final setup with the Retul Zin tool.
For riding, the shop points mountain bikers to Chewacla State Park and its CAMP-SORBA trails, notes that many gravel roads are easy to reach from the Opelika store, and keeps road and gravel routes on RideWithGPS. The shop has a 4.9 rating from 145 Google reviews.
Compare other bike shops in Auburn or plan a ride with the Lee County eBike guide.
Frequently Asked Questions
+Does James Bros Bikes repair bikes from other shops?
Yes. It services all bikes, not just the brands it sells. Bring the bike in for a free estimate.
+How much is a tune-up at James Bros Bikes?
Level 1 is $75, Level 2 is $95 and Level 3 is $155.
+Does James Bros Bikes do Retul fits?
Yes. Fits use the Retul Vantage 3D motion capture system and start with a physical assessment.
+Where can I mountain bike near Auburn?
The shop recommends Chewacla State Park, where CAMP-SORBA maintains the singletrack.
+What are the Auburn store's hours?
Monday 10 AM to 3 PM, Tuesday to Friday 10 AM to 6 PM and Saturday 11 AM to 3 PM. It is closed Sunday.